COMMUNICATION THEORY: ISSUES OF TERMINOLOGICAL ENRICHMENT OF IT ENTERPRISES IN THE DIGITAL AGE

Abstract

The article examines the development of communication theory in the context of terminological enrichment of the activities of IT enterprises in the digital era. It is substantiated that in the modern information society, communications play a key role in the processes of managing information flows, forming a professional environment and ensuring the effective functioning of IT sector enterprises. It is determined that the digital transformation of the economy causes the emergence of new concepts, technologies and processes that require systematic development and clarification of the terminological apparatus of the theory of communications. The paper analyzes scientific approaches to the interpretation of the category of "communication" and its role in the enterprise management system. The functional load of communications in the activities of IT companies is considered, in particular as a strategic asset, a tool for assessing information and intellectual resources, a technical and technological component of management, a means of image formation, marketing policy and corporate culture. It is substantiated that the effectiveness of IT enterprises largely depends on the quality of communication support, the level of use of information and communication technologies and the ability of organizations to adapt to new conditions of the digital environment. It is proven that the terminological enrichment of the theory of communications is formed under the influence of the development of the information economy, the spread of digital technologies, the automation of information exchange, as well as the emergence of new forms of interaction, in particular communications in the formats of "human – artificial intelligence" and "artificial intelligence – artificial intelligence". The main directions of further scientific research related to the interdisciplinary integration of knowledge, the systematization of terminology, the analysis of the experience of leading IT companies and the assessment of the impact of new communication categories on the development of management and the digital economy are determined. It is concluded that improving the terminological apparatus of the theory of communications is an important condition for the effective development of the IT sphere, increasing the effectiveness of management and forming the competitiveness of enterprises in the global digital environment.