FINANCIAL MECHANISMS IN SHAPING THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES UNDER GLOBAL ECONOMIC TRANSFORMATIONS
Abstract
The article investigates the theoretical foundations and practical significance of financial mechanisms in shaping the international competitiveness of enterprises under conditions of ongoing global economic transformations. International competitiveness is conceptualized as a dynamic capability of enterprises to adapt effectively to changes in the global market environment, including fluctuations in demand, volatility of capital and commodity markets, and evolving regulatory and institutional frameworks. The study systematically identifies and categorizes key financial mechanisms, such as strategic financial planning, management of capital structure, financing of innovative projects, cost optimization, and financial risk management. Particular attention is paid to the impact of digitalization on financial processes, including the implementation of digital financial platforms, automated payment systems, and fintech solutions, which enhance transparency, liquidity management, and operational efficiency of enterprises operating internationally. The transformation of global value chains and the increasing significance of regionalization in production and logistics are highlighted as factors influencing the adaptation of financial strategies and diversification of funding sources. The study further identifies critical directions for improving financial mechanisms, including the integration of scenario-based financial modeling, strengthening risk management systems to address currency, interest rate, geopolitical, and logistical risks, promotion of innovation financing through venture capital and alternative instruments, and optimization of financial performance indicators It is substantiated that optimizing the capital structure and reducing the hurdle rate directly increases the Net Present Value of international projects, thereby enhancing the strategic competitive potential of the firm. The results of the research have practical implications for enterprises in formulating effective international financial strategies and for public authorities in designing policies to support export-oriented businesses.
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