DIRECTIONS OF FORMATION OF THE MECHANISM FOR MANAGING BUSINESS PROCESSES OF INNOVATIVE ENTERPRISES

Abstract

Objective. The study aims to theoretically substantiate and practically develop approaches to forming a mechanism for managing business processes of innovative enterprises in the hotel services sector under conditions of digital transformation. Methods. The research employs a comprehensive methodology, integrating theoretical analysis and empirical validation. It begins with a critical review of scientific literature to establish the limitations of traditional management models and the advantages of BPM. Key stages of the BPM cycle—modeling, implementation, monitoring, and optimization—are systematically outlined. Comparative analysis of contemporary management approaches, including Lean, Agile, Six Sigma, and Kaizen, is conducted to assess their applicability. Results. The study confirms the inefficiencies of hierarchical management models in dynamic market conditions and establishes the superiority of the process-oriented approach. The BPM cycle is identified as a robust framework for managing hotel business processes, enabling formalization, automation, and transparency. Case studies demonstrate significant improvements: Reikartz Hotel Group achieved over 30% reduction in request processing time and increased repeat bookings through ERP and CRM integration, while Maestro Hotel Management reported a 10% sales increase and 30% higher deal conversion within three months of CRM implementation. Scientific Novelty. The research advances the understanding of business process management by addressing underexplored aspects of BPM application in the hotel industry, particularly in the context of digital transformation. It proposes a hybrid management model integrating BPM with Lean, Agile, and Kaizen, tailored to the hospitality sector’s dynamic environment. The study fills a gap in Ukrainian academic literature by providing a comprehensive analysis of process-oriented management’s practical implementation, supported by empirical evidence from local hotel chains, thus contributing to the theoretical framework of adaptive management systems. Practical significance. The developed recommendations offer actionable guidance for hotel enterprises seeking to navigate digital transformation. The proposed BPM-based mechanism, supported by digital tools like CRM and ERP, enables standardized operations, reduced processing times, and improved customer interactions. The hybrid approach combining BPM with other methodologies equips businesses with tools to balance efficiency, quality, and innovation. These insights are particularly valuable for Ukrainian hotel chains, providing a roadmap to enhance competitiveness, adapt to market shifts, and foster long-term sustainability in a rapidly evolving industry.