RESEARCH ON THE INFLUENCE OF EXTERNAL FACTORS ON THE FORMATION OF INVESTMENT RESOURCES OF FOOD INDUSTRY ENTERPRISES
Abstract
The article substantiates that the formation of investment resources of food industry enterprises is largely determined by the influence of the external environment, which creates both opportunities and threats for their development. It has been determined that a favorable external environment – a stable political situation, accessible lending, effective state support, and expanded integration opportunities – stimulate the inflow of investments into the food industry. Among the external factors influencing the investment resources of food industry enterprises, the following are highlighted: macroeconomic (inflation, currency fluctuations, high interest rates, gross domestic product, purchasing power of the state); political and legal (state financial support for investment activities, tax incentives, military and political instability; compliance and stability of legislation with investment challenges); socio-demographic (changes in consumer demand, structure of population expenditures; labor shortage, migration processes; age structure of the population); technological (innovation, equipment modernization, infrastructure development, competitiveness and competitiveness of enterprises); international (conditions for access to markets, international financial support programs, global crises, world food prices, export and import volumes). It is argued that the investment activity of food industry enterprises is the result of the complex influence of many external factors that can both stimulate and inhibit the development of enterprises.It has been determined that to increase their investment attractiveness, it is necessary to ensure the stability of macroeconomic policy, promote integration into international markets, support innovative activities, and form a transparent and predictable political and legal environment. This will create the prerequisites for the accumulation and effective use of investment resources to achieve sustainable growth goals.
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