No. 11 (2025): Kyiv Economic Scientific Journal

SCIENTIFIC ARTICLES

• STRATEGY FOR MANAGING SOCIAL CAPITAL IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

  Mary Ene Atalawei

  9-14

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• MANAGEMENT OF PERSONNEL MOTIVATION USING HR ANALYTICS: FORMATION OF A NEW PARADIGM IN LABOR ECONOMY

  Olena Bezpalko, Andrii Hryshchenko, Ruslan Opanasenko

  15-21

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• DIGITALIZATION OF BUSINESS PROCESSES IN PERSONNEL MANAGEMENT FOR THE DEVELOPMENT OF THE ENTERPRISE'S HUMAN RESOURCE POTENTIAL

  Alina Berher, Andrii Istomin

  22-28

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• MAIN FACTORS, CRITERIA AND PRINCIPLES OF RESOURCE SAVING OF MACHINERY ENTERPRISE IN THE MIND OF THE GOVERNOR

  Viktoriia Bilyk

  29-37

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• DIGITAL TOOLS AS A KEY ELEMENT OF HUMAN RESOURCE MANAGEMENT TECHNOLOGY IN THE CONTEXT OF THE CURRENT TRANSFORMATION OF HIGHER EDUCATION INSTITUTIONS

  Natalia Bobro

  38-44

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• FORMATION OF AN EFFECTIVE FINANCIAL SUPPORT SYSTEM FOR THE DEVELOPMENT OF BOOK INDUSTRY ENTERPRISES IN THE CONTEXT OF A TRANSFORMATIONAL ECONOMY

  Ivan Bogdan

  45-52

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• EUROPEAN APPROACHES TO ENHANCING THE STATE’S ECONOMIC SECURITY THROUGH THE DEVELOPMENT OF CYBER RESILIENCE

  Alona Buriak, Oleksandra Maslii

  53-62

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• TOOLKIT OF FOREIGN INVESTMENT SYSTEMS IN THE CONDITIONS OF UKRAINIAN-CHINESE COOPERATION

  Wang Xu, Mykhailo Yastrubskyy

  63-69

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• RESEARCH ON THE REFORM OF THE MANAGEMENT SYSTEM OF CHINA'S OPEN EDUCATION SYSTEM

  Wei Liqun, Nataliya Stoyanets

  70-77

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• DIRECTIONS FOR ADAPTATION OF THE INVESTMENT STRATEGY OF AN AGRICULTURAL ENTERPRISE IN WAR CONDITIONS

  Bogdan Venta

  78-84

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• THE IMPACT OF EFFECTIVE INVENTORY MANAGEMENT ON THE FINANCIAL STABILITY OF ENTERPRISES

  Yuliia Hasenko

  85-92

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• ANALYSIS OF THE MAIN THREATS TO THE ECONOMIC SECURITY OF FOOD INDUSTRY ENTERPRISES

  Serhii Horbach

  93-99

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• ECONOMIC AND MATHEMATICAL MODEL OF THE DISTRIBUTION OF INVESTMENT RESOURCES IN INCREASING THE EFFICIENCY OF THE ACTIVITIES OF FOOD INDUSTRY ENTERPRISES

  Oksana Hryvkivska, Lidiуa Romanova, Dmytro Katsun

  100-106

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• TREND ANALYSIS OF MACROECONOMIC INDICATORS OF UKRAINE AND WAYS TO IMPROVE THEM

  Mariia Dykha, Valerii Dykha

  107-118

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• MARKETING COMMUNICATIONS OF BANKS DURING DEMAND FORMATION OF TARGET SEGMENTS ON THE STOCK MARKET

  Oksana Drahan, Viktoriіa Zubchenko, Dmytro Kachan, Serhii Melnyk

  119-127

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• ANALYSIS OF HUMAN CAPITAL IN THE ECONOMIC SYSTEM OF UKRAINE: MACRO-LEVEL AND QUALITY MODELING AT ENTERPRISES UNDER TRANSFORMATION

  Serhii Duha

  128-133

  • PDF (Українська)
• STRATEGIC MANAGEMENT TOOLS TO ENSURING THE COMPETITIVENESS OF STARTUPS

  Viktoriia Ilchenko, Viktoriia Dorosh

  134-140

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• CONTRACT PIG FARMING: NEW OPPORTUNITIES FOR UKRAINE IN THE CONDITIONS OF INVESTMENT RESTRICTIONS

  Mykola Kalinchyk, Anna Rebryna

  141-154

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• ECONOMIC INDICATORS OF THE SOCIAL COMPONENT IN ASSESSING THE LEVEL OF SOCIO-ECONOMIC SECURITY OF FOOD INDUSTRY ENTERPRISES

  Andrii Kibalnikov, Tetiana Ivaniuta

  155-161

  • PDF (Українська)
• GENDER DIMENSION OF SOCIAL ENTREPRENEURSHIP: OPPORTUNITIES FOR ECONOMIC INCLUSION IN UKRAINE

  Liudmyla Kot

  162-171

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• POSITIONING AS A KEY ELEMENT OF BRANDING

  Yaroslava Larina, Oleksii Yehorov

  172-178

  • PDF (Українська)
• TRENDS IN THE DEVELOPMENT OF MODERN MANAGEMENT

  Viktoriya Martynets, Veronika Rudenko

  179-185

  • PDF (Українська)
• MANAGEMENT OF CREATIVE TEAMS IN AN ENTERPRISE

  Yevgen Maslennikov, Milena Shevchenko

  186-193

  • PDF (Українська)
• RESEARCH ON THE INFLUENCE OF EXTERNAL FACTORS ON THE FORMATION OF INVESTMENT RESOURCES OF FOOD INDUSTRY ENTERPRISES

  Olha Mykhailyk, Oleksii Demydenko

  194-202

  • PDF (Українська)
• TRANSFORMATION OF INVESTMENT STRATEGIES OF UKRAINIAN FOOD INDUSTRY ENTERPRISES: A RESPONSE TO THE CHALLENGES OF MARTIAL LAW AND EUROPEAN INTEGRATION PROCESSES

  Nazariy Mirchuk

  203-209

  • PDF (Українська)
• BASIC ASPECTS OF MANAGING ENTERPRISE MARKETING POLICY IN THE CONTEXT OF MARKETING

  Olena Nagolyuk, Larysa Vasyurenko

  210-215

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• ECONOMIC ASSESSMENT OF THE POST-WAR RECOVERY OF THE ENTREPRENEURSHIP OF UKRAINE’S MECHINE BUILDING INDUSTRY

  Serhii Pavlovskyi, Olga Mohylevska, Oleksandr Kurylenko, Valerii Nastopyrov

  216-224

  • PDF (Українська)
• INTRODUCING ORGANIC FOOD IN SCHOOLS IN THE LVIV REGION AS A MARKETING TOOL FOR THE DEVELOPMENT OF ORGANIC PRODUCTION IN UKRAINE

  Sviatoslav Petrovskyi, Myroslava Petrovska, Natalia Fediai, Nataliya Cholovska, Kateryna Shor

  225-232

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• SOCIAL CHALLENGES AND TOOLS FOR THEIR SOLUTION IN THE HUMAN RESOURCES MANAGEMENT SYSTEM OF FOOD INDUSTRY ENTERPRISES IN UKRAINE

  Anastasia Rudova, Olena Dragan, Serhii Polovyi

  233-241

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• FEATURES OF INVESTMENT ACTIVITIES IN CONDITIONS OF MARTIAL LAW: ANALYSIS OF CHANGES IN THE EXTERNAL AND INTERNAL ENVIRONMENT OF THE ENTERPRISE

  Volodymyr Riabenko, Volodymyr Tometskyy

  242-249

  • PDF (Українська)
• TRANSFORMATION OF THE ADVERTISING AND COMMUNICATION MARKET IN UKRAINE AND EUROPE: STRATEGIC TRENDS, SUSTAINABILITY AND THE NEW PARADIGM OF MARKETING COMMUNICATIONS

  Alla Savchenko, Tetyana Paianok, Volodymyr Kraievskyi

  250-257

  • PDF (Українська)
• DESIGNING AN EFFECTIVE ENTERPRISE MANAGEMENT SYSTEM BASED ON SMART GOALS

  Kateryna Stepanova, Olena Yakovenko, Oleksandr Pervoy

  258-264

  • PDF (Українська)
• CREDIT RISK MANAGEMENT AS A COMPONENT OF FINANCIAL SECURITY

  Yulia Tymoshenko

  265-271

  • PDF (Українська)
• BRANDING OF AGROLOGISTICS CENTERS AND THE DEPLOYMENT OF DIGITAL TECHNOLOGIES UNDER UNCERTAINTY AND RISK

  Tetiana Ustik, Yurii Biloshapka

  272-281

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• THE IMPACT OF DEMOGRAPHIC FACTORS ON THE REFORM OF PENSION SYSTEMS IN THE EU COUNTRIES AND UKRAINE

  Inna Tsvihun, Svitlana Savitska, Oleksii Misinkevych

  282-288

  • PDF (Українська)
• BUILDING AN ARDL REGRESSION MODEL FOR ANALYZING THE ECONOMIC DETERMINANTS OF BRAZIL’S MILITARY EXPENDITURES (2000–2024)

  Viktoriia Tsvirova

  289-295

  • PDF (Українська)
• HUMAN RESOURCE MANAGEMENT IN THE CONTEXT OF GLOBAL INSTABILITY: CHALLENGES AND ADAPTATION STRATEGIES

  Iurii Gudz, Vitalii Stoika, Valentyn Bobko

  296-303

  • PDF (Українська)