DIGITAL TOOLS AS A KEY ELEMENT OF HUMAN RESOURCE MANAGEMENT TECHNOLOGY IN THE CONTEXT OF THE CURRENT TRANSFORMATION OF HIGHER EDUCATION INSTITUTIONS
Abstract
Objective. To clarify the role of digital tools in HRM for higher education, focusing on efficiency, staff growth, and adaptability. Methods. Review of sources, benchmarking universities, statistical evaluation, and people analytics; examined AI analytics, VR/AR, digital avatars, self-service HR, and e-document systems. Results. Digital HR automates administration, personalizes development, boosts productivity, engagement; a unified digital ecosystem links technological, organizational, and communicative layers to raise efficiency, transparency, decision speed. Scientific novelty. Shows digital HR exceeds automation, catalyzing resilience, innovation, and sustainability; argues integrated platforms with AI and VR/AR enable a holistic, underexplored staff-management approach. Practical significance. Informs HR digitization strategies, building adaptive ecosystems, competitiveness, collaboration; supports models to assess effectiveness and guide integration.
References
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