DESIGNING AN EFFECTIVE ENTERPRISE MANAGEMENT SYSTEM BASED ON SMART GOALS

Abstract

In the context of dynamic, competitive, and uncertain business environments, the design of an effective enterprise management system requires a structured approach to goal setting. This article substantiates the theoretical foundations of enterprise management based on the SMART methodology, which enables the formulation of goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. The authors integrate classical management principles—Henri Fayol’s administrative functions and Max Weber’s bureaucratic model — into a contemporary framework for strategic planning and goal decomposition. The study outlines the stages of management system design, including strategic direction setting, SMART goal formulation, goal distribution across departments and individuals, development of performance indicators, resource and timeline planning, motivation and communication strategies, monitoring, and corrective actions. Emphasis is placed on the importance of flexibility, emotional engagement, digital tools, and adaptability to wartime challenges in Ukraine. The SMART approach is presented not merely as a technical framework but as a strategic architecture that aligns individual and organizational objectives, enhances transparency, and fosters team cohesion. The article highlights the motivational potential of SMART goals, their role in clarifying responsibilities, and their contribution to continuous improvement. It also addresses limitations such as reduced creativity, difficulty in measuring intangible outcomes, and rigidity in volatile conditions. Through comparative tables, the article illustrates the core functions of SMART criteria and evaluates their strengths and weaknesses. The authors argue that effective management design begins with a clear strategic vision, followed by the transformation of abstract tasks into actionable goals. The integration of key performance indicators (KPIs), realistic resource allocation, and adaptive planning ensures that goals remain relevant and achievable. The proposed model supports a shift from abstract goal-setting to a coherent system of actions, where each participant understands their role in achieving results. In times of crisis, such as war or economic instability, this structured approach enables enterprises to maintain focus, respond to change, and sustain effective collaboration. Ultimately, SMART-based management design fosters resilience, strategic alignment, and operational efficiency in modern organizations.