No. 1 (2023): Kyiv Economic Scientific Journal

SCIENTIFIC ARTICLES

• DEVELOPMENT OF ENERGY INFRASTRUCTURE IN THE EUROPEAN UNION IN THE CONTEXT OF RATIONAL LAND USE

  Anush Balian, Nataliia Ishchenko, Liliia Skrypnyk, Mykhail Stetsyuk

  5-14

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• MARKETING DIGITAL STRATEGY OF SERVICES DEVELOPMENT

  Larysa Kapinus, Viktoriia Shylina, Olga Leleka

  15-21

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• THEORETICAL BASIS OF UNDERSTANDING THE CATEGORY OF CREATIVE ENTREPRENEURSHIP

  Khrystyna Kuka, Nina Chala

  22-29

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• TRANSFORMATION OF STRATEGIC MARKETING METHODOLOGY IN THE CONDITIONS OF MODERN CHALLENGES

  Yaroslava Larina, Nataliia Ovsiienko, Dmytro Vasylkov

  30-38

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• INFORMATION SECURITY OF THE ORGANIZATION AS A FACTOR FOR STRENGTHENING THE EMPLOYER BRAND

  Liana Maznyk, Olena Dragan

  39-44

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• THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE UKRAINIAN AND INTERNATIONAL ECONOMY

  Olga Mohylevska, Anna Slobodianyk, Ihor Sidak

  45-52

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• PECULIARITIES OF THE FORMATION OF INNOVATIVE INFRASTRUCTURE IN THE TERRITORIES OF AZERBAIJAN LIMITED FROM THE OCCUPATION

  Rashad Novruzov

  53-59

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• DIGITALIZATION OF INVESTMENT ACTIVITIES OF TERRITORIAL COMMUNITIES: CONCEPTUAL BASIS, MANAGEMENT MECHANISM AND STRATEGIC ORIENTATIONS

  Petro Pyvovar, Ludmyla Tarasovych, Tetiana Prysiazhna

  60-68

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• MARKETING AS A TOOL FOR DEVELOPING THE IMAGE OF TERRITORIAL COMMUNITIES

  Lidiya Romanova, Denys Berezhynskyi

  69-75

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• HOW DIGITAL TRANSFORMATION OF THE ECONOMY CAN IMPROVE EMPLOYMENT IN UKRAINE

  Iryna Sotnyk, Viacheslav Voronenko, Mariana Maslii, Maryna Nikulina, Lu Xing

  76-85

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• ORGANIZATIONAL AND ECONOMIC MECHANISM OF ENTERPRISE FUNCTIONING AND DEVELOPMENT

  Inna Khomenko, Liudmyla Volynets, Iryna Horobinska

  86-92

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• CHARACTERISTICS AND DEVELOPMENT TRENDS OF CHINA-UKRAINE ECONOMIC AND TRADE COOPERATION UNDER THE “BELT AND ROAD” INITIATIVE

  Mykhailo Yastrubskyy, Wang Zhongjun

  93-102

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• CRISIS PHENOMENA AS THE BASIS FOR THE EMERGENCE OF DESTABILIZING PROCESSES IN THE ECONOMY: THE RELEVANCE OF THEORIES AND DEVELOPMENT OF CRISISOLOGY RESEARCH

  Grazyna Kacicka, Yevhen Namliiev

  103-116

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