EFFECTIVE HR-PRACTICES IN HR-MANAGEMENT OF ENTERPRISE: EXPERIENCE OF FOOD INDUSTRY COMPANIES

Abstract

The article explores effective approaches to HR management using leading international food industry companies Danone, Unilever, and McDonald’s as examples. It provides a comprehensive analysis of their HR practices aimed at human capital development, the creation of an effective work environment, and the enhancement of employee engagement. Danone implements a system of corporate values known as “HOPE” (Humanism, Openness, Proximity, Enthusiasm). The company focuses on employee upskilling, the development of professional training programs, and open communication, which facilitates continuous feedback between staff and management. Unilever places particular emphasis on HR practices related to human capital development, especially reskilling and continuous employee training. One of its key initiatives is U-Renew, which enables employees to adapt to new professional requirements and enhance their qualifications. In addition, the company actively applies personalized and flexible employment models, develops hybrid work formats, and expands employee autonomy in choosing working conditions. These measures contribute to higher employee engagement, increased motivation, and improved organizational performance. McDonald’s HR practices are characterized by a highly structured employee onboarding system. New hires undergo staged training that covers safety procedures, service standards, and corporate values. This approach ensures a high level of standardization across all locations, regardless of country or region. Clearly defined procedures enable employees to quickly master work processes, ensuring consistent service quality and operational efficiency. Mentorship also plays a crucial role, as new employees are gradually integrated into real work processes under the guidance of experienced colleagues. Furthermore, McDonald’s onboarding system is designed not only to transfer technical knowledge but also to foster teamwork and corporate culture. From the first days of employment, new hires are integrated into the team, learning to interact effectively with colleagues and customers while understanding the importance of collaboration in achieving shared goals. This comprehensive approach significantly reduces onboarding time, minimizes stress among new employees, and enhances productivity at early stages of employment.