PRINCIPLES OF DEVELOPMENT OF DIGITAL BUSINESS SYSTEMS IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

Abstract

Objective. Researching the principles of digital business development in the context of European integration is key in today's world. Digital technologies are becoming a determining factor in the competitiveness of countries and enterprises on the international market. Methods. The main goal of the study is to determine the principles that will contribute to the successful development of digital business in the context of European integration. This includes an analysis of the level of use of digital technologies in the country, the identification of strategies for the implementation of digital initiatives, as well as an analysis of legislation and human resources in the field of digital technologies. Another important aspect is the development of mechanisms for supporting innovative projects and ensuring cyber security in digital business processes. Results. Based on a detailed analysis of the key principles of the development of digital business systems in the context of European integration processes, it has been proven that the harmonization of legislation, access to the EU single market, technological innovation, financing and investment, standardization and certification, cyber security, education and skill development, digital infrastructure and cross- cultural cooperation play a crucial role in driving growth and innovation in digital business. It is argued that these principles contribute to the creation of a favorable environment for the development of digital enterprises, providing them with the necessary conditions for effective operation, scaling and integration in the European market. It is justified that the success of digital business in the European integration context depends not only on the internal strategies of companies, but also on external factors, such as political will, economic initiatives and international cooperation. Thus, a comprehensive approach to digital business development, which includes the application of these principles, is the key to achieving sustainable growth and innovative advantage in the global market. Practical significance. The development of digital business systems in the context of European integration processes is due to the complex application of various principles that contribute to innovation, market expansion and ensuring business sustainability. Harmonization of legislation, technological innovation, cyber security and cross-cultural cooperation are key elements that provide companies with competitive advantages and open new opportunities for growth. The effective integration of these principles stimulates the development of the digital economy in the EU, strengthening its position on the world market and contributing to the creation of an innovative and interconnected digital environment.