No. 10 (2025): Kyiv Economic Scientific Journal

SCIENTIFIC ARTICLES

• INTELLIGENT DATA PROCESSING TECHNOLOGIES AS A BASIS FOR MODELING DIGITAL AVATARS IN THE EDUCATIONAL ENVIRONMENT

  Natalia Bobro

  7-13

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• FORMATION OF A SALES MANAGEMENT SYSTEM AT ENTERPRISES WITH A MULTI-LEVEL STRUCTURE IN THE CONTEXT OF DIGITALIZATION OF RELATIONSHIP MARKETING

  Valentyna Bobrovnyk, Zinaida Andrushkevych, Roman Zanykhailo

  14-22

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• DEVELOPMENT OF ENVIRONMENTAL INSURANCE IN THE CONTEXT OF TRANSFORMATIONAL CHANGES

  Victoria Borisova, Vasyl Zhdek

  23-27

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• IMPLEMENTATION STRATEGY FOR SUSTAINABLE DEVELOPMENT ACCOUNTING AND REPORTING IN UKRAINE

  Veronika Hanusych, Violetta Shimon

  28-34

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• INVESTMENT STRATEGY AS A TOOL FOR THE RENOVATION AND TRANSFORMATION OF ENTERPRISES IN THE AGRICULTURAL SECTOR OF UKRAINE IN WAR CONDITIONS

  Oksana Hryvkivska, Bogdan Venta

  35-40

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• WORLD EXPERIENCE IN ENSURING ENERGY SECURITY

  Valerii Dykha

  41-50

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• DIRECTIONS OF INNOVATIVE DEVELOPMENT OF ENTERPRISES

  Olena Dragan, Mykhailo Karpa

  51-55

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• ADAPTIVE MANAGERIAL DECISION-MAKING IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Mykola Yeromin

  56-62

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• INTERNATIONAL EXPERIENCE OF IMPLEMENTING A CENTRAL BANK DIGITAL CURRENCY

  Dmytro Kretov, Olena Kretova, Dana Ignatenko

  63-70

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• FINANCIAL AND EDUCATIONAL INSTRUMENTS FOR THE HOUSEHOLD TRANSITION TO RENEWABLE ENERGY SOURCES AND DECARBONIZATION OF THE NATIONAL ECONOMY

  Oleksandra Kubatko, Ulyana Pysmenna, Iryna Sotnyk, Lyudmila Kalinichenko, Galyna Trypolska

  71-80

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• MANAGEMENT OF ECONOMIC TRANSFORMATION IN WARTIME: ADAPTING CLASSICAL CONSUMER BEHAVIOR MODELS TO NEW REALITIES

  Leonid Melnyk, Oleksandra Kubatko, Pavlo Hrytsenko, Mariia Dudka, Tao Senlin

  81-87

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• FEATURES OF THE ACTIVITY AND DEVELOPMENT OF RETAIL ENTERPRISES IN THE DIGITAL ENVIRONMENT

  Daniil Nikolaiev

  88-96

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• THEORETICAL AND METHODOLOGICAL APPROACHES TO FORMING AN EFFECTIVE MANAGEMENT SYSTEM FOR INNOVATIVE ACTIVITIES OF BUSINESS STRUCTURES

  Serhii Pavlovskyi, Olga Mohylevska, Anna Rebryna, Serhii Kravets

  97-105

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• ANALYSIS OF COMMUNICATION SYSTEM ISSUES IN UKRAINIAN IT COMPANIES

  Oksana Sydorenko, Ihor Cheremskyi

  106-116

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• THE IMPACT OF INTERNATIONAL CONFLICTS ON THE TRANSFORMATION OF INTERNATIONAL MARKETING STRATEGIES

  Oleksandr Sokhatskyi, Nazar Hlukhyi

  117-122

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• FEATURES OF MARKETING STRATEGIES OF ENTERPRISES ON THE PLANT PROTECTION PRODUCTS MARKET

  Ihor Stepanets

  123-131

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• INVESTMENTS AND INNOVATION IN INTERNET MARKETING AS A COMPONENT OF MARKETING COMMUNICATIONS IN THE SYSTEM OF STRATEGIC MANAGEMENT OF STARTUPS ON THE NATIONAL AND INTERNATIONAL MARKET OF GOODS AND SERVICES IN CONDITIONS OF UNCERTAINTY

  Inna Khomenko, Larisa Babachenko, Anna Verbytska, Valentina Moskalenko, Anastasiia Soroka

  132-140

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• MECHANISMS OF IMPLEMENTATION OF THE STATE HEALTH POLICY OF UKRAINE IN THE CONDITIONS OF EUROPEAN INTEGRATION

  Stepan Chupryna

  141-146

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• METHODOLOGICAL APPROACH TO ENSURING ENVIRONMENTAL AND ECONOMIC SECURITY OF THE ECONOMIC ACTIVITY OF AGRICULTURAL ENTERPRISES

  Andrii Shchebel, Oleksandr Kolpak, Artur Serdyuk

  147-152

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• IMPACT OF THE DEVELOPMENT OF THE TRANSPORT LOGISTICS SYSTEM OF THE INDUSTRIAL MARKET ON THE ECONOMY OF UKRAINE

  Viktor Yuriev

  153-161

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