No. 13 (2026): Kyiv Economic Scientific Journal

SCIENTIFIC ARTICLES

• BUSINESS PROCESS MANAGEMENT OF CONSTRUCTION ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION

  Viktoriia Bilyk, Serhii Yurchenko

  9-15

  • PDF (Українська)
• STRATEGIC MANAGEMENT OF PRODUCT OFFERING AND COMMUNICATION PROCESSES IN SERVICES MARKETING IN THE CONTEXT OF OMNICHANALITY: A HOLISTIC APPROACH

  Olena Borysenko, Yuliia Fisun, Iryna Suvorova

  16-25

  • PDF (Українська)
• IMPACT OF DIGITAL FINANCIAL INSTRUMENTS ON RISK MANAGEMENT OF INSURANCE COMPANIES

  Olena Borysiuk, Andriy Petrynyak

  26-30

  • PDF (Українська)
• MODELING THE FINANCIAL EFFICIENCY OF BUDGET EXPENDITURES IN THE CONTEXT OF CATEGORICAL AND TARGETED SOCIAL TRANSFERS

  Oleksandr Bulavynets

  31-39

  • PDF (Українська)
• THE INFLUENCE OF ECONOMIC FACTORS ON THE FORMATION OF THE PURCHASING POWER PARITY OF THE TURKISH LIRA IN THE CONTEXT OF A CURRENCY CRISIS

  Oleksandra Vasylieva, Iryna Нrinko

  40-50

  • PDF (Українська)
• ASSESSMENT OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FORMATION OF A COMPANY’S MARKET IMAGE

  Ivanna Havrylyuk

  51-56

  • PDF (Українська)
• TRANSFORMATION OF CONTROL PROCEDURES IN ACCOUNTING AND REPORTING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

  Veronika Hanusych, Yaroslav Sheverya

  57-65

  • PDF (Українська)
• MECHANISMS FOR FINANCING THE «GREEN» TRANSFORMATION OF UKRAINE: THE ROLE OF EUROPEAN FUNDS IN POST-WAR RECOVERY

  Andrii Glushchenko

  66-73

  • PDF (Українська)
• APPROACHES TO THE ASSESSMENT OF HR TECHNOLOGY EFFECTIVENESS IN HIGHER EDUCATION INSTITUTIONS UNDER CRISIS CONDITIONS

  Oleg Grygoriev, Artem Artyukhov

  74-80

  • PDF (Українська)
• EFFECTIVE HR-PRACTICES IN HR-MANAGEMENT OF ENTERPRISE: EXPERIENCE OF FOOD INDUSTRY COMPANIES

  Olena Dragan, Oksana Sheremetynska, Anna Haidamaka

  81-85

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• COMMUNICATIONS AND NEGOTIATIONS IN PROJECT MANAGEMENT

  Ganna Zhekalo

  86-92

  • PDF (Українська)
• ECONOMIC ASSESSMENT OF FOREST ECOSYSTEM SERVICES IN THE SUSTAINABLE DEVELOPMENT SYSTEM

  Olha Kovalova

  93-100

  • PDF (Українська)
• NEUROMARKETING TECHNOLOGIES IN THE FORMATION OF COMPETITIVE ADVANTAGES IN THE JEWELLERY MARKET

  Iryna Kovshova, Kseniia Shandryk

  101-109

  • PDF (Українська)
• TRANSFORMATION OF MARKETING STRATEGIES FOR A TECHNOLOGICAL ENTERPRISE AT THE STAGES OF THE SCALING LIFE CYCLE

  Yaroslav Kozchenko, Kateryna Pichyk

  110-114

  • PDF (Українська)
• TRANSFORMATION OF JAPAN'S DEFENCE POLICY DURING PRIME MINISTER SANAE TAKAICHI'S TERM IN OFFICE

  Serhii Kundenko, Dmytro Skivka

  115-122

  • PDF (Українська)
• MARKETING TOOLS OF COMPANIES IN THE PLANT PROTECTION PRODUCTS MARKET

  Viktoriia Lazebnyk, Vitalii Nahornyi

  123-128

  • PDF (Українська)
• BEHAVIORAL ASPECTS OF CONSUMER CHOICE IN THE BREAD AND BAKERY PRODUCTS MARKET: EVIDENCE FROM AN EMPIRICAL STUDY

  Hanna Maiboroda

  129-136

  • PDF (Українська)
• FORMATION OF A METHODOLOGY FOR SYSTEMATIC ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF PUBLIC-PRIVATE PARTNERSHIP PROJECTS IN THE CONDITIONS OF MILITARY INSTABILITY AND POST-WAR RECONSTRUCTION OF UKRAINE

  Oleh Malskyy

  137-148

  • PDF (Українська)
• MODELING THE DYNAMICS OF UKRAINE’S GROSS DOMESTIC PRODUCT IN THE CONTEXT OF CONTEMPORARY GEOPOLITICAL CHALLENGES

  Olha Mantaliuk, Valerii Dykha, Mariia Dykha

  149-158

  • PDF (Українська)
• FINANCIAL RESILIENCE OF THE AGRICULTURAL SECTOR OF UKRAINE: REGIONAL CLUSTERING, FINANCIAL PROFILING AND INTEGRAL INDEX

  Nataliia Maslak

  159-167

  • PDF (Українська)
• SPOD-, VUCA-, BANI-WORLDS AND THE CHALLENGES OF MARKETING IN WARTIME

  Iryna Mendela

  168-175

  • PDF (Українська)
• STRUCTURAL CHANGES IN THE NON-BANKING FINANCIAL SECTOR OF UKRAINE UNDER REGULATORY REFORMS AND MARTIAL LAW CONDITIONS

  Ulyana Novak, Rostyslav Soroka, Vasyl Mandryk

  176-183

  • PDF (Українська)
• CRITICAL CONVERGENCE AS A POST-SINGULAR PHENOMENON: FORMALIZATION, ECONOMIC EFFECTS, AND METHODOLOGICAL CHALLENGES OF FORECASTING

  Vitalii Opanasiuk, Iurii Mohylevskyi

  184-189

  • PDF (Українська)
• EFFECTIVE REBRANDING IN CONDITIONS OF LIMITED RESOURCES

  Mykhailo Podolian

  190-196

  • PDF (Українська)
• STRATEGY FOR SUSTAINABLE DEVELOPMENT OF A DIGITAL UNIVERSITY AS A RESEARCH AND EDUCATION CENTER OF INNOVATION

  Natalia Pokorny

  197-202

  • PDF
• EMOTIONAL INTELLIGENCE IN FORMING THE SOCIAL CAPITAL OF CREATIVE INDUSTRIES ENTERPRISES

  Nataliya Poliova, Ivan Shevchuk, Yaroslav Shevchuk

  203-209

  • PDF (Українська)
• COMMUNICATION THEORY: ISSUES OF TERMINOLOGICAL ENRICHMENT OF IT ENTERPRISES IN THE DIGITAL AGE

  Olena Prygodiuk, Illya Parnikov

  210-215

  • PDF (Українська)
• KEY ASPECTS OF THE INTERNATIONAL METHODOLOGY OF PUBLIC-PRIVATE PARTNERSHIP IN THE VECTOR OF SUSTAINABLE INFRASTRUCTURE DEVELOPMENT

  Anna Rebryna, Olga Mohylevska, Serhii Pavlovskyi

  216-223

  • PDF (Українська)
• STRATEGIC COMMUNICATIONS AND MANAGERIAL DECISION-MAKING AS FUNCTIONAL DOMINANTS OF MODERN OFFICE MANAGEMENT

  Svitlana Rybalchenko, Yuliia Matvieieva, Stanislav Kotenko, Veronika Rudenko, Eduard Bohdan

  224-231

  • PDF (Українська)
• THE ROLE OF HUMAN CAPITAL IN ENSURING THE DEVELOPMENT OF AN ENTERPRISE

  Yana Salo

  232-237

  • PDF (Українська)
• METHODOLOGICAL APPROACH TO ASSESSING THE PROCESS MATURITY OF MANUFACTURING ENTERPRISES AS A BASIS FOR BUSINESS PROCESS REFORM

  Andrii Sereda

  238-243

  • PDF (Українська)
• DATA-DRIVEN EVP FORMATION: A STUDY OF YOUNG PROFESSIONALS’ EXPECTATIONS IN PHARMACY

  Oksana Sydorenko, Maryna Herasymenko

  244-253

  • PDF (Українська)
• FINANCIAL MECHANISMS IN SHAPING THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES UNDER GLOBAL ECONOMIC TRANSFORMATIONS

  Nаtaliia Smentyna, Anastasiia Fialkovska

  254-262

  • PDF (Українська)
• THE ROLE OF DIGITAL MARKETING IN FORMING PROMOTION AND DEVELOPMENT STRATEGIES FOR STARTUPS

  Iryna Smuk

  263-269

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• IMPROVING THE PERSONNEL MANAGEMENT SYSTEM OF A POSTAL OPERATOR UNDER MARTIAL LAW

  Viktoriia Turchak, Vadym Shved, Olha Zhukova, Yuliia Komarnytska

  270-276

  • PDF (Українська)
• DIRECTIONS FOR IMPLEMENTING A CUSTOMER-ORIENTED MANAGEMENT MODEL IN THE SERVICES SECTOR

  Mykola Shevchenko

  277-283

  • PDF (Українська)
• INTEGRAL RISK ASSESSMENT OF TRADE ENTERPRISES

  Oleksii Shulgan

  284-291

  • PDF (Українська)