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No. 13 (2026): Kyiv Economic Scientific Journal
No. 13 (2026): Kyiv Economic Scientific Journal
Date published: May 11, 2026
Date printed: May 15, 2026
Published:
2026-05-15
Full Issue
ТИТУЛЬНА СТОРІНКА (Українська)
ЗМІСТ (Українська)
SCIENTIFIC ARTICLES
BUSINESS PROCESS MANAGEMENT OF CONSTRUCTION ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION
Viktoriia Bilyk, Serhii Yurchenko
9-15
PDF (Українська)
STRATEGIC MANAGEMENT OF PRODUCT OFFERING AND COMMUNICATION PROCESSES IN SERVICES MARKETING IN THE CONTEXT OF OMNICHANALITY: A HOLISTIC APPROACH
Olena Borysenko, Yuliia Fisun, Iryna Suvorova
16-25
PDF (Українська)
IMPACT OF DIGITAL FINANCIAL INSTRUMENTS ON RISK MANAGEMENT OF INSURANCE COMPANIES
Olena Borysiuk, Andriy Petrynyak
26-30
PDF (Українська)
MODELING THE FINANCIAL EFFICIENCY OF BUDGET EXPENDITURES IN THE CONTEXT OF CATEGORICAL AND TARGETED SOCIAL TRANSFERS
Oleksandr Bulavynets
31-39
PDF (Українська)
THE INFLUENCE OF ECONOMIC FACTORS ON THE FORMATION OF THE PURCHASING POWER PARITY OF THE TURKISH LIRA IN THE CONTEXT OF A CURRENCY CRISIS
Oleksandra Vasylieva, Iryna Нrinko
40-50
PDF (Українська)
ASSESSMENT OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FORMATION OF A COMPANY’S MARKET IMAGE
Ivanna Havrylyuk
51-56
PDF (Українська)
TRANSFORMATION OF CONTROL PROCEDURES IN ACCOUNTING AND REPORTING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Veronika Hanusych, Yaroslav Sheverya
57-65
PDF (Українська)
MECHANISMS FOR FINANCING THE «GREEN» TRANSFORMATION OF UKRAINE: THE ROLE OF EUROPEAN FUNDS IN POST-WAR RECOVERY
Andrii Glushchenko
66-73
PDF (Українська)
APPROACHES TO THE ASSESSMENT OF HR TECHNOLOGY EFFECTIVENESS IN HIGHER EDUCATION INSTITUTIONS UNDER CRISIS CONDITIONS
Oleg Grygoriev, Artem Artyukhov
74-80
PDF (Українська)
EFFECTIVE HR-PRACTICES IN HR-MANAGEMENT OF ENTERPRISE: EXPERIENCE OF FOOD INDUSTRY COMPANIES
Olena Dragan, Oksana Sheremetynska, Anna Haidamaka
81-85
PDF
COMMUNICATIONS AND NEGOTIATIONS IN PROJECT MANAGEMENT
Ganna Zhekalo
86-92
PDF (Українська)
ECONOMIC ASSESSMENT OF FOREST ECOSYSTEM SERVICES IN THE SUSTAINABLE DEVELOPMENT SYSTEM
Olha Kovalova
93-100
PDF (Українська)
NEUROMARKETING TECHNOLOGIES IN THE FORMATION OF COMPETITIVE ADVANTAGES IN THE JEWELLERY MARKET
Iryna Kovshova, Kseniia Shandryk
101-109
PDF (Українська)
TRANSFORMATION OF MARKETING STRATEGIES FOR A TECHNOLOGICAL ENTERPRISE AT THE STAGES OF THE SCALING LIFE CYCLE
Yaroslav Kozchenko, Kateryna Pichyk
110-114
PDF (Українська)
TRANSFORMATION OF JAPAN'S DEFENCE POLICY DURING PRIME MINISTER SANAE TAKAICHI'S TERM IN OFFICE
Serhii Kundenko, Dmytro Skivka
115-122
PDF (Українська)
MARKETING TOOLS OF COMPANIES IN THE PLANT PROTECTION PRODUCTS MARKET
Viktoriia Lazebnyk, Vitalii Nahornyi
123-128
PDF (Українська)
BEHAVIORAL ASPECTS OF CONSUMER CHOICE IN THE BREAD AND BAKERY PRODUCTS MARKET: EVIDENCE FROM AN EMPIRICAL STUDY
Hanna Maiboroda
129-136
PDF (Українська)
FORMATION OF A METHODOLOGY FOR SYSTEMATIC ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF PUBLIC-PRIVATE PARTNERSHIP PROJECTS IN THE CONDITIONS OF MILITARY INSTABILITY AND POST-WAR RECONSTRUCTION OF UKRAINE
Oleh Malskyy
137-148
PDF (Українська)
MODELING THE DYNAMICS OF UKRAINE’S GROSS DOMESTIC PRODUCT IN THE CONTEXT OF CONTEMPORARY GEOPOLITICAL CHALLENGES
Olha Mantaliuk, Valerii Dykha, Mariia Dykha
149-158
PDF (Українська)
FINANCIAL RESILIENCE OF THE AGRICULTURAL SECTOR OF UKRAINE: REGIONAL CLUSTERING, FINANCIAL PROFILING AND INTEGRAL INDEX
Nataliia Maslak
159-167
PDF (Українська)
SPOD-, VUCA-, BANI-WORLDS AND THE CHALLENGES OF MARKETING IN WARTIME
Iryna Mendela
168-175
PDF (Українська)
STRUCTURAL CHANGES IN THE NON-BANKING FINANCIAL SECTOR OF UKRAINE UNDER REGULATORY REFORMS AND MARTIAL LAW CONDITIONS
Ulyana Novak, Rostyslav Soroka, Vasyl Mandryk
176-183
PDF (Українська)
CRITICAL CONVERGENCE AS A POST-SINGULAR PHENOMENON: FORMALIZATION, ECONOMIC EFFECTS, AND METHODOLOGICAL CHALLENGES OF FORECASTING
Vitalii Opanasiuk, Iurii Mohylevskyi
184-189
PDF (Українська)
EFFECTIVE REBRANDING IN CONDITIONS OF LIMITED RESOURCES
Mykhailo Podolian
190-196
PDF (Українська)
STRATEGY FOR SUSTAINABLE DEVELOPMENT OF A DIGITAL UNIVERSITY AS A RESEARCH AND EDUCATION CENTER OF INNOVATION
Natalia Pokorny
197-202
PDF
EMOTIONAL INTELLIGENCE IN FORMING THE SOCIAL CAPITAL OF CREATIVE INDUSTRIES ENTERPRISES
Nataliya Poliova, Ivan Shevchuk, Yaroslav Shevchuk
203-209
PDF (Українська)
COMMUNICATION THEORY: ISSUES OF TERMINOLOGICAL ENRICHMENT OF IT ENTERPRISES IN THE DIGITAL AGE
Olena Prygodiuk, Illya Parnikov
210-215
PDF (Українська)
KEY ASPECTS OF THE INTERNATIONAL METHODOLOGY OF PUBLIC-PRIVATE PARTNERSHIP IN THE VECTOR OF SUSTAINABLE INFRASTRUCTURE DEVELOPMENT
Anna Rebryna, Olga Mohylevska, Serhii Pavlovskyi
216-223
PDF (Українська)
STRATEGIC COMMUNICATIONS AND MANAGERIAL DECISION-MAKING AS FUNCTIONAL DOMINANTS OF MODERN OFFICE MANAGEMENT
Svitlana Rybalchenko, Yuliia Matvieieva, Stanislav Kotenko, Veronika Rudenko, Eduard Bohdan
224-231
PDF (Українська)
THE ROLE OF HUMAN CAPITAL IN ENSURING THE DEVELOPMENT OF AN ENTERPRISE
Yana Salo
232-237
PDF (Українська)
METHODOLOGICAL APPROACH TO ASSESSING THE PROCESS MATURITY OF MANUFACTURING ENTERPRISES AS A BASIS FOR BUSINESS PROCESS REFORM
Andrii Sereda
238-243
PDF (Українська)
DATA-DRIVEN EVP FORMATION: A STUDY OF YOUNG PROFESSIONALS’ EXPECTATIONS IN PHARMACY
Oksana Sydorenko, Maryna Herasymenko
244-253
PDF (Українська)
FINANCIAL MECHANISMS IN SHAPING THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES UNDER GLOBAL ECONOMIC TRANSFORMATIONS
Nаtaliia Smentyna, Anastasiia Fialkovska
254-262
PDF (Українська)
THE ROLE OF DIGITAL MARKETING IN FORMING PROMOTION AND DEVELOPMENT STRATEGIES FOR STARTUPS
Iryna Smuk
263-269
PDF
IMPROVING THE PERSONNEL MANAGEMENT SYSTEM OF A POSTAL OPERATOR UNDER MARTIAL LAW
Viktoriia Turchak, Vadym Shved, Olha Zhukova, Yuliia Komarnytska
270-276
PDF (Українська)
DIRECTIONS FOR IMPLEMENTING A CUSTOMER-ORIENTED MANAGEMENT MODEL IN THE SERVICES SECTOR
Mykola Shevchenko
277-283
PDF (Українська)
INTEGRAL RISK ASSESSMENT OF TRADE ENTERPRISES
Oleksii Shulgan
284-291
PDF (Українська)
Language
English
Українська